Posted in Wordpress

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15.02
2010

Scribeseo the content optimizer

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I just got the new SEO plugin for wordpress called Scribeseo. It’s a paid plugin that analyzes the SEO on your blogpost and gives you great tips on how to improve your blog post.
The plugin is compatible with wordpress, but you need to have a theme that supports it. I use Thesis (The best, no [...]

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Posted in Business strategy

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15.05
2009

A strategy for success

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Any business can use this one. It’s very simple. But powerful.
I gave it the name OTR-strategy, just so that I won’t forget it again.
OTR stands for One Thing Right.
The goal of the strategy is to do one thing right every day.

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Posted in Marketing

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23.04
2009

Brand positioning – the why

Positioning your brand is crucial for any company. No news there.
But how important? Very – here’s why.
First, three factors to consider.
No 1: Information Overload
Let’s look at it this way. If you are reading this blog, chances are very high that you are already suffering from information overload.
The amount of information made available because of the [...]

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Posted in General

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22.04
2009

How to create a customer experience

Here’s a perfect example of how to create a customer experience.
Check out the video. It’s brilliant. So is the talent. But where does that little bit of extra come from?
You know. That little extra bit that makes some things rise above everything else. (Believe me. This dance group is going to make it)
Watch the [...]

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Posted in General

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22.04
2009

Definition branding

Definition: Branding is when you associate things like design, signs, symbols or words with a particular brand. It’s something that that identifies a product and differentiates it from its competitors.
My notes: Branding is important, because it is an opportunity to connect your corporate values with your product or service. You get to tell customers what [...]

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Posted in General

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22.04
2009

Definition positioning

Definition: Positioning is how you differentiate your product or service from the competition, and present your brand on the marketplace.
My notes:
Positioning is what’s done in your advertising, by your products and employees. Actually, everything you do in the marketplace should communicate your positioning, however; Positioning is NOT something that happens in the marketplace.
Positioning happens in [...]

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