From the category archives:

Marketing

Posted in Marketing
23.04
2009

Brand positioning – the why

Positioning your brand is crucial for any company. No news there.
But how important? Very – here’s why.
First, three factors to consider.
No 1: Information Overload
Let’s look at it this way. If you are reading this blog, chances are very high that you are already suffering from information overload.
The amount of information made available because of the [...]

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