Definition: Branding is when you associate things like design, signs, symbols or words with a particular brand. It’s something that that identifies a product and differentiates it from its competitors.
My notes: Branding is important, because it is an opportunity to connect your corporate values with your product or service. You get to tell customers what [...]
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Definition: Positioning is how you differentiate your product or service from the competition, and present your brand on the marketplace.
My notes:
Positioning is what’s done in your advertising, by your products and employees. Actually, everything you do in the marketplace should communicate your positioning, however; Positioning is NOT something that happens in the marketplace.
Positioning happens in [...]
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