Posts tagged as:

Positioning

Posted in Marketing
23.04
2009

Brand positioning – the why

Positioning your brand is crucial for any company. No news there.
But how important? Very – here’s why.
First, three factors to consider.
No 1: Information Overload
Let’s look at it this way. If you are reading this blog, chances are very high that you are already suffering from information overload.
The amount of information made available because of the [...]

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Posted in General
22.04
2009

Definition branding

Definition: Branding is when you associate things like design, signs, symbols or words with a particular brand. It’s something that that identifies a product and differentiates it from its competitors.
My notes: Branding is important, because it is an opportunity to connect your corporate values with your product or service. You get to tell customers what [...]

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Posted in General
22.04
2009

Definition positioning

Definition: Positioning is how you differentiate your product or service from the competition, and present your brand on the marketplace.
My notes:
Positioning is what’s done in your advertising, by your products and employees. Actually, everything you do in the marketplace should communicate your positioning, however; Positioning is NOT something that happens in the marketplace.
Positioning happens in [...]

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